One of the most important aspects of dealing with a major incident or crisis is how you and your team handle the media.
It’s often the case that the media ends up managing the crisis team, when it should be the other way round.
Crisis Management Media Training
What’s more, the media itself – especially online media – can accelerate the speed at which information about an incident can spread.
This makes managing the incident itself much harder, and can also make it much more difficult to protect your business, your brand and your reputation. All levels of RED5 include essential advice and guidance on how to handle the media and manage what is printed or broadcast about the incident.
In the technological era we find ourselves in the sheer speed of communication means that organisations must be ready to manage crises to protect their reputation and maintain public trust; to do this, crisis communications media training must be in place.
That is why our crisis management media training is a vital component in preparing key members of your staffing to navigate media interactions during times of crisis.
Our comprehensive training programmes cover crisis communications strategies, emphasising the development of effective messaging. This includes skills required to set the right impression during pressing times.
Tailored specifically for extreme scenarios, crisis media training equips participants with the tools to deliver clear, concise, and consistent messages across various media channels, ensuring that organisations maintain control over their narrative before it spirals.
Our specialised training delves into the specific and unique challenges presented by a crisis, focusing on simulations and exercises to prepare staff for the fast-paced and dynamic nature of media interactions during an emergency.
In a media crisis, management training is there to save your image and reputation – don’t let your staff be unprepared. We can help you and your people understand how and when to deal with media representatives, what kind of information should be released, and what your overall media reaction plan should look like.
Ultimately, RED5 is all about being able to take control of the media before it takes control of you.
Course Details
- Duration: One full day
- Location: At your site
- What’s included? Receive a certificate on completion, take away and keep training materials with your branding, and get tools to deal with any major incident.
Frequently Asked Questions
Why Is Crisis Management Media Training Important for Companies Facing Potential Crises?
Media training for a crisis is crucial for organisations big or small as it provides key spokespersons with the skills to effectively communicate with the media during times of crisis.
This training ensures that your company can manage their narrative, convey accurate information, and maintain public trust even in the face of a threat.
How Does Crisis Media Training Differ from General Media Training?
Crisis communications media training focuses specifically on preparing individuals to handle media interactions during crisis situations.
It includes strategies for addressing sensitive issues, managing public perception, and the attitude to obtain all the while.
Can Crisis Management Media Training Be Tailored?
Yes, due to the fact that every industry requires various levels of media training, it is important that we carry out tailored solutions.
For instance, if you run a shopping centre, this is a large scale operation and may require national level news coverage. If the worst was to happen, we would ensure that you’ll have the ability to apply our crisis management media training to your industry.
